The Sales team of a beverage company needed a solution to improve the effectiveness of promotional campaigns at points of sale. The goal was to scale a digital coupon initiative, where consumers join promotions by scanning a QR code and redeeming coupons for products. 

To make this work, the company needed to identify the right points of sale for each brand, maximizing campaign impact and expanding market share. 

The challenge 

The challenge was to build an algorithm capable of understanding the many variables that influence campaign performance across different points of sale. Each location and each brand behaves differently. 

Some points of sale carry a limited range of brands or product lines. At the same time, each brand appeals to consumers in distinct ways. The solution needed to capture these nuances and use them to optimize promotional strategies, making marketing investments more effective. 

The AI solution 

Our team developed a classification model to identify the points of sale with the highest potential for digital coupon campaigns. 

Using variables such as QR code promotion data, number of tables at each location, revenue, and other relevant inputs, the solution evaluates consumption patterns, brand potential, and the most suitable product combinations for each location. 

We also built a predictive model to estimate the number of tables, identify purchasing patterns, and understand the profile of each point of sale. These indicators are key to guiding business decisions. 

Results 

The solution supports the client across multiple areas: 

• Increased sales volume 

• More effective promotional materials and optimized marketing spend 

• Expanded market share 

• New data-driven insights with potential use across different business areas 

AI driving business results 

Getting real value from AI requires a partner that combines market knowledge with technical expertise. 

At Programmers, we turn complex challenges into results that make a difference. Our focus is to help clients grow and stand out in their industries. 

Reach out to learn how we can help drive your business forward.