How Generative AI Makes Your Company More Data-Driven

Much of the conversation around generative AI at this early stage has been about content creation. However, this technology can also field your employees’ unique inquiries around data.

These capabilities could not come at a better time, as only 24% of companies view themselves as being data-driven, according to the Harvard Business Review. That means three-quarters of organizations know they are letting important insights go undetected and making decisions without all the necessary facts.

In this article, we will look at how exactly GenAI can make your company more data-driven, how it provides a unique value proposition that previous technologies could not offer, and how your organization can get started. 

Generative AI’s Data Inquiry Capabilities

How does generative AI make your organization more data-driven? GenAI can understand your employees’ individual inquiries for data, find the necessary information, and then present it with an easy-to-understand visualization.  

This encourages employees to always be on the lookout for data that could help them make better decisions and improve their own productivity. As our very own data analytics operations manager Rafael Dourado phrases it, generative AI “gives the user superpowers to become a data scientist with no previous knowledge of data science.” That’s why we believe this technology is a crucial part of your journey to becoming data-driven.

For example, let’s say you are a decision-maker for a fast-food company and want to understand the most compelling fast-food combo. You could ask your generative AI system how many customers bought a milkshake to go alongside their meal as opposed to an apple pie. Within seconds, GenAI will have found this information, done any necessary calculations, and displayed it for you to quickly understand.

This is a quickly growing application of generative AI. Of organizations who leverage this technology, 43% said they were using it for summaries of analytics insights and 32% said they utilized it to generate insights, according to one survey.

Why Not Just Use Dashboards? 

So, why not use dashboards instead? Dashboards are incredibly useful tools that give your employees access to certain data. However, they are limited to the types of inquiries the dashboard creator originally imagined, meaning many of your employees’ inquiries will fall through the cracks.

Speaking of falling through the cracks, organizations often forget about the dashboards they have already created. This makes it incredibly difficult for employees to know where to find the insights they need.

For example, someone may have requested a dashboard for one specific initiative, and no one remembers that it exists. As Head of Product and Data at Count, Taylor Brownlow, puts it, “It is a uniquely demoralizing feeling watching yet another one of your dashboards get ditched faster than your Myspace account in 2008.” 

For these reasons, generative AI is a uniquely beneficial resource for companies. It can uncover exactly the information employees need, when they need it, without having to scour the graveyard of forgotten dashboards.

Get Started

So, now that you know the benefits of generative AI for data analytics, how do you get started? The first step is making sure your internal data systems are ready for generative AI. Work with a proven GenAI solutions provider like Programmers Inc. to ensure you are ready to begin leveraging this technology.

Next, it is time to build the generative AI system that will serve your employees. Programmers Inc. can help here, too, creating the necessary code to retrieve data from your database, answer each employee’s questions, and find the most effective way to visualize information. Learn more about our generative AI services today and get started on the next stage of your journey to becoming data-driven. 

Let us know how we can help you.